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        "es": "# Adrian Sobota Matuszak\n\n**Madrid · he/him · es-ES first**\n\nFounder de **LetBrand** (consultoría digital, autónomo desde Jun 2025) y Marketing Lead en **Cloud Studio IoT** desde Mar 2025 (empezó como Marketing Assistant en Sept 2024).\n\n> \"Soy un marketero que programa y un programador que entiende de marketing. Esa combinación define cómo pienso y cómo trabajo.\"\n\n## Resumen rápido\n- 🇪🇸 Madrid, Comunidad de Madrid · Europe/Madrid\n- 📬 [sobota@letbrand.com](mailto:sobota@letbrand.com)\n- 🔗 [letbrand.com](https://letbrand.com) · [sobota.letbrand.com](https://sobota.letbrand.com) (v1)\n- 🐙 [github.com/Sobdev](https://github.com/Sobdev)\n- 💼 [linkedin.com/in/adrian-sobota](https://www.linkedin.com/in/adrian-sobota/)\n\n## Qué hago\n- **Cloud Studio IoT** — Marketing Lead. Growth, MarTech, SEO técnico, automatización & IA, Industria 4.0.\n- **LetBrand** — dev studio + estrategia digital para SMEs. Soy yo solo y los clientes que aterricen.\n- **Polaco · Español · Inglés** (EF SET 58 / B2 Alto).\n\n## Educación / certs\n- URJC — Grado en Marketing (2019–2023).\n- Ironhack — Full Stack Web Development bootcamp (2024). Ganador de la cohorte con TripBliss.\n- IES Islas Filipinas — FP Grado Superior, Comercio y Marketing (2017–2019).\n- Google Project Management cert (Nov 2025).\n\n## Sobre este sitio\nEsto es **sobOS**, mi portfolio v2 — un fork de [ryos](https://github.com/ryokun6/ryos) (AGPL-3.0) con skin Windows XP. La versión 'normal' del portfolio sigue en `sobota.letbrand.com`. Esta es la divertida.\n",
        "en": "# Adrian Sobota Matuszak\n\n**Madrid · he/him · es-ES first**\n\nFounder of **LetBrand** (digital consultancy, freelance since June 2025) and Marketing Lead at **Cloud Studio IoT** since March 2025 (started as Marketing Assistant in September 2024).\n\n> \"I'm a marketer who codes and a developer who understands marketing. That combination defines how I think and how I work.\"\n\n## Quick summary\n- 🇪🇸 Madrid, Comunidad de Madrid · Europe/Madrid\n- 📬 [sobota@letbrand.com](mailto:sobota@letbrand.com)\n- 🔗 [letbrand.com](https://letbrand.com) · [sobota.letbrand.com](https://sobota.letbrand.com) (v1)\n- 🐙 [github.com/Sobdev](https://github.com/Sobdev)\n- 💼 [linkedin.com/in/adrian-sobota](https://www.linkedin.com/in/adrian-sobota/)\n\n## What I do\n- **Cloud Studio IoT** — Marketing Lead. Growth, MarTech, technical SEO, automation & AI, Industry 4.0.\n- **LetBrand** — dev studio + digital strategy for SMEs. Just me and the clients who land.\n- **Polish · Spanish · English** (EF SET 58 / B2 High).\n\n## Education / certs\n- URJC — Marketing degree (2019–2023).\n- Ironhack — Full Stack Web Development bootcamp (2024). Cohort winner with TripBliss.\n- IES Islas Filipinas — Higher VET, Commerce and Marketing (2017–2019).\n- Google Project Management cert (Nov 2025).\n\n## About this site\nThis is **sobOS**, my v2 portfolio — a fork of [ryos](https://github.com/ryokun6/ryos) (AGPL-3.0) skinned as Windows XP. The 'normal' version of the portfolio still lives at `sobota.letbrand.com`. This is the fun one.\n"
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        "es": "# CV — Adrian Sobota Matuszak\n\n**Madrid · sobota@letbrand.com**\n\n## Experiencia\n\n### Cloud Studio IoT — Madrid (híbrido) · Sept 2024 – presente\n- **Responsable de marketing** (desde Mar 2025).\n- **Marketing Assistant** (Sept 2024 – Mar 2025).\n- Growth, MarTech, SEO técnico, automatización con IA, Industria 4.0.\n\n### LetBrand — Madrid (remoto) · Jun 2025 – presente\n- **Founder · Consultor digital** (autónomo).\n- Dev studio + estrategia digital para SMEs.\n\n### Fundación Integralia DKV — Madrid (remoto) · Mar 2022 – Mar 2023\n- **Graphic Designer**.\n- Open Arms / Solidaire vuelos humanitarios desde Ucrania (~3.000 personas asistidas).\n\n### Skechers — Madrid (presencial) · 2019\n- Customer Services Specialist.\n\n## Educación\n- **Universidad Rey Juan Carlos (URJC)** — Grado en Marketing (2019–2023). SEO, market research, communications planning.\n- **Ironhack** — Full Stack Web Development bootcamp (2024). MERN stack. Ganador de cohorte (TripBliss).\n- **IES Islas Filipinas** — FP Grado Superior, Comercio y Marketing (2017–2019).\n\n## Certificaciones\n- EF SET 58/100 — Inglés B2 Intermedio Alto.\n- Google Project Management — Nov 2025.\n\n## Skills\nJavaScript · TypeScript · React · Next.js · CSS · SEO · Google Analytics · Google Tag Manager · Project Management · Automation · MarTech · AI · Industria 4.0.\n\n## Idiomas\n- Polaco — bilingüe / nativo.\n- Español — nativo (es-ES).\n- Inglés — competencia profesional completa.\n\n_Esta versión .md es un seed; el CV.pdf real está en `letbrand.com` o pídelo por email._\n",
        "en": "# CV — Adrian Sobota Matuszak\n\n**Madrid · sobota@letbrand.com**\n\n## Experience\n\n### Cloud Studio IoT — Madrid (hybrid) · Sept 2024 – present\n- **Marketing Lead** (since March 2025).\n- **Marketing Assistant** (September 2024 – March 2025).\n- Growth, MarTech, technical SEO, AI automation, Industry 4.0.\n\n### LetBrand — Madrid (remote) · June 2025 – present\n- **Founder · Digital Consultant** (freelance).\n- Dev studio + digital strategy for SMEs.\n\n### Fundación Integralia DKV — Madrid (remote) · March 2022 – March 2023\n- **Graphic Designer**.\n- Open Arms / Solidaire humanitarian flights from Ukraine (~3,000 people assisted).\n\n### Skechers — Madrid (on-site) · 2019\n- Customer Services Specialist.\n\n## Education\n- **Universidad Rey Juan Carlos (URJC)** — Marketing degree (2019–2023). SEO, market research, communications planning.\n- **Ironhack** — Full Stack Web Development bootcamp (2024). MERN stack. Cohort winner (TripBliss).\n- **IES Islas Filipinas** — Higher VET, Commerce and Marketing (2017–2019).\n\n## Certifications\n- EF SET 58/100 — English B2 Upper Intermediate.\n- Google Project Management — Nov 2025.\n\n## Skills\nJavaScript · TypeScript · React · Next.js · CSS · SEO · Google Analytics · Google Tag Manager · Project Management · Automation · MarTech · AI · Industry 4.0.\n\n## Languages\n- Polish — bilingual / native.\n- Spanish — native (es-ES).\n- English — full professional proficiency.\n\n_This .md is a seed; the real CV.pdf lives at `letbrand.com` or ask via email._\n"
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        "es": "# Mis Proyectos\n\n_Placeholder pre-Sanity._\n\nEsta carpeta se llenará en la **Fase 5** del roadmap, cuando conectemos sobOS al CMS Sanity compartido del workspace LetBrand. Cada proyecto destacado del schema `project` aparecerá aquí como un documento abrible con TextEdit, con título, fechas, stack y body en PortableText.\n\nMientras tanto, ojea:\n\n- 🌍 **TripBliss** — proyecto fin de bootcamp Ironhack (MERN, ganador de cohorte).\n- 🏷️ **LetBrand** — el propio dev studio. Web en `letbrand.com`.\n- 🎨 **sobOS** — este portfolio. Fork de ryos. Lo estás usando ahora mismo.\n- ✈️ **Open Arms / Solidaire (Integralia DKV)** — diseño gráfico para vuelos humanitarios desde Ucrania.\n\nO abre Internet Explorer y mira `letbrand.com` directamente.\n",
        "en": "# My Projects\n\n_Pre-Sanity placeholder._\n\nThis folder fills up in **Phase 5** of the roadmap, when sobOS connects to the shared LetBrand workspace Sanity CMS. Each featured project from the `project` schema will appear here as an openable document in TextEdit, with title, dates, stack and PortableText body.\n\nIn the meantime, take a look at:\n\n- 🌍 **TripBliss** — Ironhack final project (MERN, cohort winner).\n- 🏷️ **LetBrand** — the dev studio itself. Web at `letbrand.com`.\n- 🎨 **sobOS** — this portfolio. ryos fork. You're using it right now.\n- ✈️ **Open Arms / Solidaire (Integralia DKV)** — graphic design for humanitarian flights from Ukraine.\n\nOr open Internet Explorer and check `letbrand.com` directly.\n"
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        "es": "# Posts\n\n_Placeholder pre-Sanity._\n\nEsta carpeta se llenará en la **Fase 5** del roadmap. Cada post del schema `personalPost` aparecerá aquí con título, fecha y body — abrible en TextEdit con render PortableText.\n\nDe momento no hay posts. Cuando los haya, irán llegando en español y mezclando temas de marketing técnico, dev, IA aplicada y, alguno, sobre Polonia.\n",
        "en": "# Posts\n\n_Pre-Sanity placeholder._\n\nThis folder fills up in **Phase 5** of the roadmap. Each post from the `personalPost` schema will appear here with title, date and body — openable in TextEdit with PortableText rendering.\n\nNo posts yet. When they arrive, they'll come in Spanish and mix topics around technical marketing, dev, applied AI and, occasionally, Poland.\n"
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        "es": "![Adrian Sobota](/images/adrian-avatar.jpg \"avatar\")\n\n# Adrian Sobota Matuszak\n\n> Soy un marketero que programa y un programador que entiende de marketing.\n\n::contact:: 📍 Madrid\n\n::contact:: ✉ [sobota@letbrand.com](mailto:sobota@letbrand.com)\n\n::contact:: ☎ [+34 652 67 56 72](tel:+34652675672)\n\n## Experiencia\n\n### ![Cloud Studio IoT](/images/logos/cloud-studio-iot.png) Cloud Studio IoT\n**Madrid (híbrido) · Sept 2024 – presente**\n- **Responsable de marketing** (desde Mar 2025).\n- **Marketing Assistant** (Sept 2024 – Mar 2025).\n- Growth, MarTech, SEO técnico, automatización con IA, Industria 4.0.\n\n### ![LetBrand](/images/logos/letbrand.png) LetBrand\n**Madrid (remoto) · Jun 2025 – presente**\n- **Founder · Consultor digital** (autónomo).\n- Dev studio + estrategia digital para SMEs.\n\n### ![Integralia DKV](/images/logos/integralia-dkv.png) Fundación Integralia DKV\n**Madrid (remoto) · Mar 2022 – Mar 2023**\n- **Graphic Designer**.\n- Open Arms / Solidaire vuelos humanitarios desde Ucrania (~3.000 personas asistidas).\n\n### ![Skechers](/images/logos/skechers.png) Skechers\n**Madrid (presencial) · 2019**\n- Customer Services Specialist.\n\n## Educación\n\n### ![URJC](/images/logos/urjc.png) Universidad Rey Juan Carlos\n**Grado en Marketing (2019–2023)**\nSEO, market research, communications planning.\n\n### ![Ironhack](/images/logos/ironhack.png) Ironhack\n**Bootcamp Full Stack Web Development (2024)**\nMERN stack. Ganador de cohorte (TripBliss).\n\n### ![IES Islas Filipinas](/images/logos/ies-islas-filipinas.png) IES Islas Filipinas\n**FP Grado Superior, Comercio y Marketing (2017–2019)**\n\n## Certificaciones\n- EF SET 58/100 — Inglés B2 Intermedio Alto.\n- Google Project Management — Nov 2025.\n\n## Skills\n\n::skills:: JavaScript · TypeScript · React · Next.js · CSS · SEO · Google Analytics · Google Tag Manager · Project Management · Automation · MarTech · AI · Industria 4.0\n\n## Idiomas\n- Polaco — bilingüe / nativo.\n- Español — nativo (es-ES).\n- Inglés — competencia profesional completa.\n\n::end::\n",
        "en": "![Adrian Sobota](/images/adrian-avatar.jpg \"avatar\")\n\n# Adrian Sobota Matuszak\n\n> I'm a marketer who codes and a developer who understands marketing.\n\n::contact:: 📍 Madrid\n\n::contact:: ✉ [sobota@letbrand.com](mailto:sobota@letbrand.com)\n\n::contact:: ☎ [+34 652 67 56 72](tel:+34652675672)\n\n## Experience\n\n### ![Cloud Studio IoT](/images/logos/cloud-studio-iot.png) Cloud Studio IoT\n**Madrid (hybrid) · Sept 2024 – present**\n- **Marketing Lead** (since March 2025).\n- **Marketing Assistant** (September 2024 – March 2025).\n- Growth, MarTech, technical SEO, AI automation, Industry 4.0.\n\n### ![LetBrand](/images/logos/letbrand.png) LetBrand\n**Madrid (remote) · June 2025 – present**\n- **Founder · Digital Consultant** (freelance).\n- Dev studio + digital strategy for SMEs.\n\n### ![Integralia DKV](/images/logos/integralia-dkv.png) Fundación Integralia DKV\n**Madrid (remote) · March 2022 – March 2023**\n- **Graphic Designer**.\n- Open Arms / Solidaire humanitarian flights from Ukraine (~3,000 people assisted).\n\n### ![Skechers](/images/logos/skechers.png) Skechers\n**Madrid (on-site) · 2019**\n- Customer Services Specialist.\n\n## Education\n\n### ![URJC](/images/logos/urjc.png) Universidad Rey Juan Carlos\n**Marketing degree (2019–2023)**\nSEO, market research, communications planning.\n\n### ![Ironhack](/images/logos/ironhack.png) Ironhack\n**Full Stack Web Development bootcamp (2024)**\nMERN stack. Cohort winner (TripBliss).\n\n### ![IES Islas Filipinas](/images/logos/ies-islas-filipinas.png) IES Islas Filipinas\n**Higher VET, Commerce and Marketing (2017–2019)**\n\n## Certifications\n- EF SET 58/100 — English B2 Upper Intermediate.\n- Google Project Management — Nov 2025.\n\n## Skills\n\n::skills:: JavaScript · TypeScript · React · Next.js · CSS · SEO · Google Analytics · Google Tag Manager · Project Management · Automation · MarTech · AI · Industry 4.0\n\n## Languages\n- Polish — bilingual / native.\n- Spanish — native (es-ES).\n- English — full professional proficiency.\n\n::end::\n"
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        "es": "# Mi Stack\n\n_El stack que uso día a día. Mezcla de marketing técnico + dev + IA aplicada._\n\n## Marketing\n\n- **Google Analytics 4 + Tag Manager** — medición y atribución end-to-end.\n- **Semrush + Ahrefs** — SEO técnico, keyword research, link audits.\n- **HubSpot** — CRM, automatización de email, reporting de pipeline.\n- **Make + n8n** — automatización entre stacks (Sheets, Airtable, GA, HubSpot, Slack).\n- **Mailchimp / Brevo** — newsletters y campañas transaccionales.\n- **Hotjar / Microsoft Clarity** — heatmaps + session recordings cuando hace falta entender qué pasa en la página.\n\n## Dev\n\n- **TypeScript + React** — base default para frontend.\n- **Next.js / Vite** — depende del proyecto. Vercel-friendly.\n- **Tailwind CSS** — estilo rápido sin perder consistencia.\n- **Sanity** — CMS headless para sites de cliente y portfolios.\n- **Vercel** — deploy + preview URLs + analytics.\n- **Supabase** — DB Postgres + auth + storage cuando necesitas backend ligero.\n- **Cursor + Claude Code** — daily IDE + agentic coding (este propio repo se construyó así).\n\n## IA aplicada\n\n- **Claude (Sonnet / Opus)** — coding, planning, content reviews. Anthropic stack.\n- **ChatGPT / GPT-5** — research, brainstorming, image generation puntual.\n- **Gemini** — embebido en Google Workspace para drafts rápidos.\n- **MCP servers** — extensiones para conectar Claude a Sanity, GitHub, Linear, etc.\n\n## Diseño\n\n- **Figma** — wireframes + handoff.\n- **Photoshop / Illustrator** — para retoque y vectorial cuando Figma no llega.\n\n## Productividad\n\n- **Linear** — gestión de proyectos para LetBrand.\n- **Notion** — knowledge base + contracts.\n- **Raycast** — launcher + window management + clipboard.\n",
        "en": "# My Stack\n\n_The stack I use day to day. A blend of technical marketing + dev + applied AI._\n\n## Marketing\n\n- **Google Analytics 4 + Tag Manager** — end-to-end measurement and attribution.\n- **Semrush + Ahrefs** — technical SEO, keyword research, link audits.\n- **HubSpot** — CRM, email automation, pipeline reporting.\n- **Make + n8n** — automation between stacks (Sheets, Airtable, GA, HubSpot, Slack).\n- **Mailchimp / Brevo** — newsletters and transactional campaigns.\n- **Hotjar / Microsoft Clarity** — heatmaps + session recordings when I need to understand what's happening on the page.\n\n## Dev\n\n- **TypeScript + React** — default base for frontend.\n- **Next.js / Vite** — depends on the project. Vercel-friendly.\n- **Tailwind CSS** — quick styling without losing consistency.\n- **Sanity** — headless CMS for client sites and portfolios.\n- **Vercel** — deploy + preview URLs + analytics.\n- **Supabase** — Postgres DB + auth + storage when you need a lightweight backend.\n- **Cursor + Claude Code** — daily IDE + agentic coding (this very repo was built that way).\n\n## Applied AI\n\n- **Claude (Sonnet / Opus)** — coding, planning, content reviews. Anthropic stack.\n- **ChatGPT / GPT-5** — research, brainstorming, occasional image generation.\n- **Gemini** — embedded in Google Workspace for quick drafts.\n- **MCP servers** — extensions to connect Claude to Sanity, GitHub, Linear, etc.\n\n## Design\n\n- **Figma** — wireframes + handoff.\n- **Photoshop / Illustrator** — for retouching and vector when Figma falls short.\n\n## Productivity\n\n- **Linear** — project management for LetBrand.\n- **Notion** — knowledge base + contracts.\n- **Raycast** — launcher + window management + clipboard.\n"
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        "es": "# Lo que estoy haciendo ahora\n\n_Última actualización: 2026-05-04_\n\n> Esta página está inspirada en [nownownow.com](https://nownownow.com): un fotograma honesto de en qué estoy concentrado, no una lista exhaustiva.\n\n## Trabajo\n\n- **Cloud Studio IoT** — Marketing Lead. Foco actual: roadmap Q3 de growth, optimización del funnel post-demo y cadencia de publishing del blog técnico (Industria 4.0 + IA aplicada).\n- **LetBrand** — onboarding de los primeros clientes como consultor digital autónomo. Cierre de una landing en Sanity + setup de GA4 esta semana.\n\n## Side\n\n- **sobOS v2** (este sitio) — fase F11. Pulir contenido, certificaciones, calendarios reservables. Es donde estás ahora mismo.\n- **Lectura activa**: _Hooked_ (Nir Eyal) y _The Mom Test_ (Rob Fitzpatrick).\n\n## Vida\n\n- 🇪🇸 Madrid / 🇵🇱 Polonia.\n- Volviendo al ritmo de gimnasio + corredor 5km.\n- Aprendiendo más alemán y mejorando el inglés escrito.\n\n---\n\n_Si quieres hablar, abre **Outlook** (icono del escritorio) o reserva una llamada desde la app **Calendar**._\n",
        "en": "# What I'm doing now\n\n_Last updated: 2026-05-04_\n\n> This page is inspired by [nownownow.com](https://nownownow.com): an honest snapshot of what I'm focused on, not an exhaustive list.\n\n## Work\n\n- **Cloud Studio IoT** — Marketing Lead. Current focus: Q3 growth roadmap, post-demo funnel optimization and publishing cadence for the technical blog (Industry 4.0 + applied AI).\n- **LetBrand** — onboarding the first clients as a freelance digital consultant. Closing a Sanity landing + GA4 setup this week.\n\n## Side\n\n- **sobOS v2** (this site) — phase F11+. Polishing content, certs, bookable calendars. It's where you are right now.\n- **Active reading**: _Hooked_ (Nir Eyal) and _The Mom Test_ (Rob Fitzpatrick).\n\n## Life\n\n- 🇪🇸 Madrid / 🇵🇱 Poland.\n- Back to a gym + 5km runner rhythm.\n- Learning more German and improving written English.\n\n---\n\n_If you want to talk, open **Outlook** (desktop icon) or book a call from the **Calendar** app._\n"
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